Privacy Policy

Commitment to Privacy

As part of John Burns Research and Consulting, LLC’s (“JBREC”) corporate practice, the confidentiality of personal information is paramount. We maintain high standards to safeguard personal information and will remain vigilant in protecting that information and in using it in a fair and lawful manner. This Online Privacy Policy applies to the personal information that we collect from or about you via this Web site (this “Site”) on or after the effective date shown above.

Collection of Information and Use

When you register on this site or purchase products, this Site will collect personal information that you voluntarily provide, such as your first and last name, address, telephone numbers, or e-mail address. This Site may also collect information on what country you are accessing this Site from and your preferences, such as language selection; information on which pages within this Site you visit; and certain technical information regarding your computer and operating systems, such as your Internet protocol address, domain name and system configurations and settings. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you.

Additionally, if you submit your password and enter, this Site will recognize who you are and will collect all information that you submit, including all electronic instructions (including all transaction information), and (b) any information collected about you from this Site may be associated with other identifying information that we have about you. We may also contact you regarding a Web site problem or other customer service-related issues.

Disclosure of Collected Information

JBREC does not share personal information collected from or about you via this Site with any entities not associated with JBREC.

How to Unsubscribe

If you no longer want to receive e-mail communications from JBREC, you may unsubscribe by clicking the “Unsubscribe” button at the bottom of each e-mail JBREC sends.

Registration

In order to use certain of the features of this Web site, you may be asked to complete a registration form. During registration, you are required to provide contact information which is used to determine whether you are a subscriber or the authorized employee of a subscriber.

Purchases and Fulfillment

When you place an order or register for New Home Trends Institute, we may request additional information such as credit card number and expiration date. This information is used for confirmation and billing purposes. The contact information you provide is used to service the order. JBREC uses third-party service providers such as credit card processing companies, shipping companies, mailing houses and event coordinators together with other service providers as required to satisfy client requests. JBREC does not store credit card information in a way that we can access the information.

Usage Tracking

JBREC monitors how you use our Web sites including search terms you enter, pages visited and documents viewed. If you are a registered user, this information is stored with your registration information. It is unique-number identifiable, and is used solely for purposes of enabling us to provide you with a personalized Web site experience. Aggregated (not personally identifiable) forms of this data may also be used in order to help us understand areas for future research and to identify future features and functions to develop for the Web sites.

Use of Cookies

A “cookie” is a small text file placed on your computer’s hard drive by a web server and which is acknowledged by your web browser. On this Site, we may use “cookies” or other technology to gather information about Site usage to help us improve the content, usability and functionality of this Site, and to remember certain user attributes (such as the country you are accessing this Site from and your language selection). Each time you initiate a session on this Web site, a cookie is set in order to identify you and determine your access privileges. Cookies do not store any of the information that you have provided to the site. This helps us better tailor this Site for users and better understand how many new and repeat users visit this Site, which features or pages are most popular, and user browsing and usage patterns.

Additionally, if this Site is a password-protected site, then this Site may use cookies or other technology to help us authenticate you, store and recognize your configuration and user attributes, facilitate your navigation and entitlements throughout the Site and customize its content so that the information made available is more likely to be of interest to you.

You can set parameters on your computer that allow you to elect to accept cookies or to have your browser notify you each time a cookie is offered. You can also usually delete cookies from your hard drive. However, you should know that cookies may be necessary to provide you with access to much of the content and many of the features of this Web site. We use cookie technology to enable registered users to move quickly and securely through access-controlled areas of the sites. Cookie technology also enables registered users to take advantage of certain useful features on the sites, including “remember my password.” Instructions on how to accept cookies, on how to be notified that a cookie is being offered and on how to delete cookies are available through your Internet Browser.

Security

JBREC provides its users with a secure online experience. To do this, we use a variety of security measures to maintain the safety and confidentiality of personal information about you. All user registration information is contained behind a firewall and only accessible by a limited number of employees who have special access rights to our production systems. Confidential personal information sent to us is transmitted using Secure Socket Layer (SST) technology. This information is then encrypted in our secure database. The database is further protected behind a firewall. If you have any questions about the security at our Web sites, please send an e-mail to John Burns Research and Consulting.

Links to Other Sites

This JBREC Web site contains links to other Web sites. Please be aware that JBREC is not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by JBREC on this Web site.

Notification of Policy Changes

JBREC reserves the right to amend or modify this policy from time to time. We urge you to review this statement whenever you visit this Site in order to obtain the most current policy statement.